We place great importance on ensuring the security of your personal information, whether you provide it while using our website or through other means. The "Law on the Protection of Personal Data No. 6698" has come into effect. We would like to inform you about this legislation and some definitions mentioned in this legislation:
Personal data: Any information relating to an identified or identifiable natural person,
Processing of personal data: Any operation which is performed on personal data such as obtaining, recording, storing, keeping, altering, rearranging, disclosing, transferring, taking over, making available, classifying, or preventing the use of personal data, fully or partially by automatic means or by non-automatic means, provided that they are part of a data recording system,
Data processor: A natural or legal person who processes personal data on behalf of the data controller based on the authority given by the data controller,
Data recording system: The system where personal data is processed by structuring it according to certain criteria,
Data controller: A natural or legal person who determines the purposes and means of processing personal data and is responsible for establishing and managing the data recording system.
1. Purpose of the Personal Data Protection and Consent Form and Our Company’s Position as Data Controller:
Our shopping site holds the title of "data controller" within the scope of the "Law on the Protection of Personal Data No. 6698" regarding the personal data of customers. With this Personal Data Protection and Consent Form, it is aimed to inform customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.
2. Personal Data to be Processed with the Explicit Consent of Customers and Purposes of Processing:
In the following cases where the personal data processing conditions specified in Articles 5/2 and 6/3 of the Law cannot be met, it is necessary to obtain the explicit consent of customers for the processing of personal data by our shopping site.
3. Purpose of Processing Customers' Personal Data:
Personal data of customers is processed within the framework of the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law. The personal data of customers;
To carry out the necessary work by the business units for the people to benefit from the products and services offered by our shopping site and to carry out the relevant business processes,
To carry out the necessary work by the business units to perform the commercial activities carried out by our shopping site and to conduct related business processes,
To plan and execute the commercial and/or business strategies of our shopping site,
To ensure the legal, technical, and commercial-business security of the relevant persons who have a business relationship with our shopping site and to offer products and services by customizing them according to the likes, usage habits, and needs of the relevant persons, and to plan and execute the necessary activities for this,
To establish the rights and claims of the relevant persons,
To provide information to authorized institutions as required by legislation,
To create and track visitor records,
To fulfill obligations under the Consumer Protection Law, the Law on the Regulation of Retail Trade, and other legal legislation, through our branches, call centers, affiliated companies, websites, social media pages, and all other channels,
To provide better service to customers, offer various advantages, provide information about sales, marketing, promotions, campaigns, conditions, conduct surveys, customer satisfaction research, expedite purchase processes, receive and deliver orders,
To create campaigns for customers, conduct cross-sales, determine target audiences,
To track customer movements to enhance user experience, improve the operation of our shopping site's website and mobile application, customize it according to customer needs, conduct direct and indirect marketing, personalized marketing and re-marketing activities, personalized segmentation, targeting, analysis, and in-house reporting activities, market research,
To plan and execute customer satisfaction activities, plan and execute customer relationship management processes, and conduct the sales and marketing processes of our shopping site's products and/or services, create and increase loyalty to our shopping site's products and/or services, and to process the data subject to the Customer's consent and share it with the parties specified in this Personal Data Protection Form.
Our Shopping Site has the right to associate the behaviors of users on the site, whether they are members or not, with a cookie in the browser for the purpose of online behavioral advertising and marketing, and to define re-marketing lists based on metrics such as the number of pages viewed, visit duration, and number of goal completions. Later, targeted advertising content based on the users' interests may be shown to these users on the site or on other sites in the Display Network. Google may place or read cookies in the user's browser or use web beacons to collect information while directing Google AFS ads to our shopping site.
4. Transfer of Customers' Personal Data:
Personal data of customers may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and private persons, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, in order to carry out the necessary work by the business units for the people to benefit from the products and services offered by our shopping site, to carry out the relevant business processes, to plan and execute the commercial and/or business strategies of our shopping site, to ensure the legal, technical, and commercial-business security of our shopping site and the relevant persons who have a business relationship with our shopping site, and to customize the products and services offered by our shopping site according to the likes, usage habits, and needs of the relevant persons, and to plan and execute the necessary activities for this.
The Name and Contact Information of the user may be shared with payment institutions during the payment stage in accordance with the framework agreement of the payment institution and the Regulation on Measures to Prevent Money Laundering and Financing of Terrorism published in the Official Gazette dated January 9, 2008, and numbered 26751, for the purpose of identity verification.
Our Shopping Site may transfer personal data to third parties in the country and abroad within the framework of the above-mentioned purposes, provided that the conditions stipulated in the Law No. 6698 are met.
5. Method and Legal Reason for Collecting Personal Data:
Personal data is collected from customers electronically. The personal data collected for the above-mentioned legal reasons can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and in this Personal Data Protection Form.
6. Retention Periods of Personal Data
Our Shopping Site stores personal data for the period specified in the relevant laws and regulations, if stipulated.
If there is no period stipulated in the legislation regarding the retention of personal data, the personal data is processed for the duration required by the activity carried out while processing that data in line with the practices of our Shopping Site and the customs of commercial life, and then deleted, destroyed, or anonymized.
If the purpose of processing personal data has ended, and the retention periods determined by the relevant legislation and our Shopping Site have expired, personal data may only be retained for the purpose of constituting evidence in possible legal disputes or for the purpose of asserting the relevant right associated with the personal data or establishing a defense. In determining the duration of these periods, the statute of limitations for asserting the mentioned right and the examples of requests previously made to our Shopping Site on the same issues are taken into account, despite the expiration of the retention periods. In such a case, personal data stored is not accessed for any other purpose, and only when it is needed to be used in the relevant legal dispute, it is accessed. After the mentioned period ends, personal data is deleted, destroyed, or anonymized.
7. Your Rights as a Personal Data Subject:
As personal data subjects, if you submit your requests regarding your rights through the methods mentioned below, our Shopping Site will conclude your request free of charge within 30 days at the latest, depending on the nature of the request. However, if a fee is stipulated by the Personal Data Protection Board, our Shopping Site will charge the fee in the tariff determined by the Personal Data Protection Board.
Within this scope, personal data subjects have the right to;
Learn whether personal data about them is being processed,
Request information if personal data about them has been processed,
Learn the purpose of processing personal data and whether they are used in accordance with their purpose,
Know the third parties to whom personal data is transferred, whether in the country or abroad,
Request the correction of personal data if it has been processed incompletely or inaccurately and request that the transaction carried out within this scope be notified to the third parties to whom personal data has been transferred,
Request the deletion or destruction of personal data despite being processed in accordance with the provisions of the Law No. 6698 and other relevant laws, if the reasons requiring its processing no longer exist, and request that the transaction carried out within this scope be notified to the third parties to whom personal data has been transferred,
Object to the emergence of a result against the person by analyzing the processed data exclusively through automated systems,
Request compensation if they suffer damage due to the unlawful processing of personal data.
Pursuant to the first paragraph of Article 13 of the Law No. 6698, you can submit your request to our Shopping Site to exercise your above-mentioned rights in written form or through other methods determined by the Personal Data Protection Board.
To exercise your above-mentioned rights, you can send your request containing your explanations regarding the right you wish to exercise from the rights specified in Article 11 of the Law No. 6698, by filling out the "Personal Data Information Request Form" on our shopping site;
You can send a signed copy of the form to the [address] via a notary public or registered letter with return receipt,
You can send the form to the [email address] as a secure electronic signature, mobile signature, or registered email address (REM) within the scope of the Electronic Signature Law No. 5070.